AS Roma
World Sports Advertising  ×  AS Roma
0%
Official Forex MENA Partner — Seasons 2026/27 · 2027/28
1927
World Sports Advertising · Partnership Proposal · MENA

Italy's Club. Your Brand.
MENA's
Screens.

AS Roma. Founded in Rome in 1927. Followed by 465 million fans worldwide — likely including a meaningful share of your own client base who grew up watching Serie A. The Trading, Forex & CFD category in MENA is unclaimed. One deal. Two seasons. Your name next to Italy's most passionate club.

465M
Global Fans
49M
Social Followers
$900K
Per Year · MENA
Scroll
02 — The Asset
02The Club

A Century of
Roman Football

Founded on 22 July 1927 through the merger of three Roman clubs, AS Roma has grown into one of European football's great institutions — steeped in history, passion and the identity of the Eternal City.

1927
Year of founding — born from three Roman clubs
Serie A Champions — 1942, 1983, 2001
Coppa Italia winners — Italy's most decorated Roman club
2022
UEFA Conference League Champions — first European trophy
13th
UEFA Club Coefficient ranking — Europe's elite tier
99%
Stadium fill rate — 74 sold-out home matches since 2022/23
131%
Brand value growth in 10 years — Brand Finance
74K
Stadio Olimpico capacity — Rome's great football arena

A club that has reached the UEFA semi-finals five times in eight seasons — including winning the Conference League in 2022 and reaching the Europa League final in 2023. AS Roma competes at the summit of European football.

Mourinho lifts the 2022 UEFA Conference League trophy
UEFA Conference League · Tirana · 2022
History
Written in
Maroon & Gold

AS Roma's first European trophy in over 60 years. The moment an entire city exploded. This is the brand your trading platform stands alongside for the next two seasons.

03Rome — The Eternal City

The City the
World Looks Up To

Colosseum at night
Roman Forum at sunrise
Colosseum at dawn
The Soul of the Club
Roma
Non Si
Discute

"Roma is not debated — it is loved." A club whose fans bleed maroon and gold long before kickoff and long after the final whistle — the kind of loyalty no media plan can manufacture, only borrow.

05 — Distribution
05Broadcast & Visibility

Seen Across
the Middle East
& Africa

Serie A is distributed to over 200 countries. Your brand appears on virtual LED boards geo-targeted exclusively to the Africa & Middle East broadcast feed — precision placement at continental scale.

5 min
Per home match — virtual overlay LED integration on pitch-side boards during Serie A and Coppa Italia, geo-targeted to Africa & Middle East. Static or animated graphics on rows 1 and 2.
Virtual midfield carpet logo exposures per season — during pre-match, half-time and post-match. Geo-targeted to Africa & Middle East TV feed.
Serie A Broadcast Partners in MENA
beIN SportsOSNSky Sport ITDAZN Paramount+SuperSport200+ Countries
Key MENA MarketsPriority
United Arab EmiratesPrimary
Saudi ArabiaPrimary
EgyptPrimary
KuwaitHigh-value
QatarHigh-value
MoroccoGrowth
JordanGrowth
Nigeria & West AfricaScale
06 — The Region
06The Region — MENA

The Right Club
for the Right
Market

Serie A is one of the most-followed football leagues across the Arab world. AS Roma plays every home match in front of a sell-out Stadio Olimpico — and every match is broadcast into MENA living rooms. Your trading brand belongs in that moment.

Why AS Roma for MENA

Italian football has deep roots across the Middle East & Africa. Serie A carries prestige that other leagues cannot replicate in this market — the history, the style, the names. AS Roma is one of the flagship clubs of that legacy.

The MENA audience watching AS Roma on their screens is financially active, digitally engaged, and receptive to trading and fintech brands. This partnership places your logo in the content they already consume — on the pitch-side boards they already watch — every fortnight.

135M
Global TV audience for AS Roma in the 2024/25 season — broadcast into 200+ countries, including across MENA via geo-targeted feeds.
49M
Social media followers across 30+ channels in 13 languages — a digital audience that mirrors the MENA region's mobile-first profile.
74
Sold-out home matches since 2022/23 — one of the highest attendance rates in Serie A, guaranteeing consistent broadcast exposure every season.
Your Existing Audience — Already Watching

A significant share of your existing client base is Italian — people who grew up watching Serie A, who know AS Roma by name, who feel that connection. This partnership doesn't just open a new audience in MENA. It reinforces your brand to clients who already trust you, in the markets where you need to grow. You're not starting from zero. You're showing up next to a club they already love.

What You Get

As Official Forex MENA Partner, your brand appears exclusively on AS Roma's geo-targeted MENA broadcast feed. No Italian activation required. Your name, their platform, your market.

Category Exclusivity
Trading,
Forex & CFD

The category is yours

No competing trading, forex or CFD brand can partner with AS Roma in MENA for the duration of this agreement. The sector is secured exclusively for you.

Geo-Targeted
MENA
Feed Only

Precision, not broadcast

Your brand appears only on the Africa & Middle East TV feed — not globally, not in Italy. Every impression reaches your intended market. None is wasted.

AS Roma players celebrate with the 2022 UEFA Conference League trophy in front of a stadium full of silver confetti
Stadio Olimpico · 74 Sold-Out Matches Since 2022
They Don't
Just Watch.
They Live It.

70,000 people spelling out their club's name with their own hands. 74 consecutive sold-out home matches. Your brand appears in this arena, on every MENA broadcast feed, every fortnight.

08 — What's Included
08The Package

What's Included

The Official Forex MENA Partner package — spanning rights, visibility, player content, digital, experiences and merchandise across both seasons.

01

IP & Rights

  • Official Forex MENA Partner designation — use the AS Roma partner title in MENA
  • Right to use AS Roma trademark and First Team player imagery for ATL/BTL marketing in MENA, including digital (sweepstakes excluded)
  • Access to AS Roma photographic, audiovisual and editorial materials
  • Dedicated Partnership Key Account manager with ongoing support throughout the Term
  • Sponsorship evaluation report at the end of each season
  • AS Roma Business Club membership — profile page on the Business Club app & web platform, promote your services and email club members directly, 2 invitations to Business Club events per season, discounts and preemptions on home match ticket purchases
02

Pitch-Side Visibility

  • 5 minutes virtual LED board per home match — geo-targeted exclusively to the Africa & Middle East broadcast feed
  • Covers all Serie A and Coppa Italia home matches (where permitted by applicable regulations)
  • Static or animated graphics on LED board rows 1 and 2
  • 2× virtual midfield carpet logo exposures at 1 designated home match per season — during pre-match, half-time and post-match
03

Digital & Social

  • Logo & link in the Partners' Section of asroma.com — geo-targeted to MENA
  • Banner campaign on asroma.com homepage & news section — 14 days, desktop & mobile, targetable by country of access
  • Partnership Announcement Press Release on asroma.com and official social platforms (Facebook, Instagram, X, LinkedIn) — Season 1 only
  • Branded Digital Content piece per season, geo-targeted to MENA
04

Player Content

  • Minimum 4 First Team players jointly for a photo/video shoot — once per season, maximum 90 minutes
  • Held at Trigoria Training Centre, Rome, on a date agreed with AS Roma
  • Purpose: to produce one Commercial Spot for use in ATL/BTL campaigns across MENA during the Term
  • Commercial Spot requires AS Roma written approval before broadcasting; must be updated if any featured player leaves the First Team
05

Experiences

  • Stadio Olimpico Walk-About for up to 6 guests — Mixed Zone, AS Roma dressing room, bench, pitch-side, press conference room, pre-match warm-up viewing from pitch-side
  • Best-effort player photo & autograph session at the end of the match
  • 1× invitation to an AS Roma Corporate B2B Event per season for networking with club partners (subject to the event being organised by AS Roma)
06

Merchandise

  • 10 official AS Roma team shirts per season
  • 10 AS Roma supporter footballs (size 5) per season
  • 10 AS Roma baseball caps per season
  • 10 AS Roma supporter scarves per season
  • All items shipped in one instalment to your registered office address
09The Investment
Total MENA Partnership Investment · 2 Seasons (2026–2028)
$1,800,000
$900K
Per Year
2 Seasons
26/27 & 27/28
MENA
Middle East & Africa
Excl.
Category locked — no competing forex brand in MENA
~22
Home matches per season — your brand on screen every fortnight
$6.67
CPM — cost per 1,000 TV impressions, based on annual investment against 135M seasonal broadcast audience
$40.9K
Cost per matchday — total investment spread across every broadcast appearance
Player shoots — real First Team faces in your MENA campaigns
10 — Next Steps
10How This Moves Forward

From Conversation
to Kickoff

01

Discovery Call

A short call to align on activation details, timelines and confirm the category exclusivity terms.

02

Contract & Category Lock

Partnership agreement signed. Trading, Forex & CFD locked exclusively to your brand in MENA for both seasons.

03

Season Activation

LED boards, the player content shoot and Business Club access go live from the first eligible home match.

Rome's Club.
Your Brand.
MENA's Screens.

465 million fans. Italy's fastest-growing football brand. The Trading & Forex category across the Middle East & Africa is open right now — and the moment a competitor signs, it's gone for two full seasons.

Category Exclusivity

Once a competing trading brand signs for MENA, the forex category is locked for the full 2 seasons. There is no second offer at these terms.

MENA + APAC

Taking both territories? A combined discount is available. One brand. Two regions. Owning both sides of the world.